The cult of self liberation from conformism can be considered an act of freedom only when far away from selfishness. We decided to support selected charity foundations with the 50% of our net profit because we want to harness the power of business to create social change. Helping people live better is the socially and emotionally motivating push that leads our actions in order to support and endorse NGO organizations, including:


Redemption is a fashion company founded by three childhood friends, Bebe Moratti, Daniele Sirtori, Vanni Laghi. They decided to work together to establish a fashion company because they loved fashion and wanted to work for charity too.

Via Circo, 7
20123 - Milan